New feature provides a unified view of brand campaign performance with deduplicated reach and frequency metrics across ...

In the new year, customer experience will remain a high priority for marketers. The aim will be consistent with previous years — seamless omnichannel journeys that are flexible and responsive to ...

For the holiday shopping season, Itaú Bank partnered with the Brazil-based agency Africa Creative to make soccer field advertising boards shoppable. The traditional boards around the field’s perimeter ...

Advertisers risk ad disapprovals if their sites violate spam policies, making search compliance critical to PPC success.

Don’t expect a sea change. Keep delivering flexible, seamless experiences while considering these areas of improvement that will make an impact in 2025.

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: how to build personas for ABM ...

Gen Z demands authentic, sustainable and community-driven marketing. Here’s how brands can meet them where they are.

B2B marketers still don’t know how to “sell the pen” on marketing’s extraordinary contributions as a multiplier of business ...

Position your brand for success in 2025 with these marketing priorities, from smarter AI adoption to better data transparency ...

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Every week, we feature fresh job listings for martech-ers, so make sure to bookmark this page and check back every Friday. If you’re looking to hire, please submit your listing here — please note: We ...

As the CEO of RPE Origin, Ryan Phelan's two decades of global marketing leadership has resulted in innovative strategies for high-growth SaaS and Fortune 250 companies. His experience and history in ...