Apr 4, 2022; New Orleans, LA, USA; Kansas Jayhawks head coach Bill Self reacts after cutting down the net after their win against the North Carolina Tar Heels in the 2022 NCAA men's basketball ...
The bowl is classified as a 501(c)(3), so all revenue goes to charity. And, being one of the few bowls not tied to ESPN, it opens the door for unique sponsorship opportunities.