Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a ...

Brands are skittish about appearing near stories on politics and violence, but news outlets say their fears are overblown.

Key areas of buyer interest include retail media, streaming TV, influencer marketing, and AI, industry insiders say.

In a string of visits, dinners, calls, monetary pledges and social media overtures, big tech chiefs have joined a parade of ...

What captured our readers’ attention this year was both a continuation of and a departure from years past. Our top 10 stories in the past year coalesce around two themes: kookies and kwality. Ahem, ...

If you're looking to amp up your productivity or streamline your workflow this coming year, you’re in luck. For a limited ...

We advise caution on Microsoft stock due to high valuation multiples and potential overvaluation despite strong quarterly ...

Discover Microsoft Ads' new multi-format campaigns for Audience ads. Simplify ad management by combining native, display, and video formats in one campaign.

A biologist hid 350 audio monitors across Costa Rica’s tropical rainforests to spy on endangered spider monkeys in order to ...

Google has flipped the script. After months of being dragged through the mud for losing its early advantage in artificial ...

If you’re an aspiring entrepreneur with a background in marketing and communications, an advertising agency might be the right type of business for you to start. You likely already have many of the ...

A second antitrust trial focusing on Google’s advertising technology followed in September ... The FTC has also recently ...