Men used to go to wars, donning bulletproof vests, operating massive artillery and dominating others. Some modern men, however, seem to have gone soft these days. They’ve started wearing makeup, ...
Avery, Jill. "Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending." International Journal of Research in Marketing 29, no. 4 (December 2012): 322–336. (Article was ...