Learn why successful brands rely on genuine audience insights, emotional resonance, and crafting narratives that reflect consumer aspirations.

Insights on how to build a powerful personal brand from visionaries and change makers in the food and sustainability space.

Emphasis will be placed on the steps needed for a consistent brand, such as identifying a company's personality; designing a logo; creating the visual elements that support the new brand; and ...

Enthusiasts of the "emotional branding" approach claim that they attach emotions to the brand in virtually the same manner (e.g., stir or model these target emotions in advertising). In the third ...

David Paul Morris / Bloomberg via Getty Images Many business owners make an effort to create a brand for their businesses. A brand represents the impact or lasting impression from all that is seen ...

It is appropriate for: Marketing professionals charged with creating, nurturing, and managing brand value; Entrepreneurs looking to create their own brands in the consumer/retail space; ...

Brands that thrive this year will be the ones that go rogue: that push boundaries and take chances on bold storytelling that ...

Whereas many companies use traditional marketing tactics to send a one-way promotional message to customers, brand evangelists can communicate with customers in their space. This is a very powerful ...

Twenty years ago, entrepreneur Mike Kurtz started on a journey that would see him develop a brand new food category, hot honey, and create Mike’s Hot Honey, a business generating upwards of $30 ...

The Brand Impact Awards are open for entries until ... "For brands to make a significant impact, they must create lasting impressions in the memory," explains Stu. "This involves not just the ...