Companies have long used perceptual mapping to understand how consumers feel about their brands relative to competitors’, to find gaps in the marketplace, and to develop brand positions.
The likes of Bella Hadid, Ashley Graham, Keira Knightley, Sienna Miller and Katy Perry have all been spotted carrying Lulu Guinness bags over the years. Even Her Royal Highness, The Princess of Wales ...
With 2024 marking the 10th anniversary of the launch of UNIQLO's sponsorship of ITF Wheelchair Tennis properties we look back at a remarkable decade of progress ...