Microsoft enhances Bing search with new language models, claiming to reduce costs while delivering faster, more accurate results. Bing combines large and small language models to enhance search.

Google's share of total advertiser spend fell to 82.8%, a 2.9% decrease year over year, whereas Bing's share grew both year over year and quarter over quarter. Trends by Device Total paid search spend ...

Overall, Bing gained a small amount of spend share from Google ... Increases from those two device types outweighed the YOY decline in smartphone CPCs, which remain at a discounted rate. Trends by ...