Your potential client's or current customer's reasoning is far from being entirely objective or procedural. It's hardly ever "I want to solve this problem or need, so I'll just do X to address it." ...

In 2010, I dropped out of college to start a social-listening marketing technology company. Social media was in its awkward teenage years. We didn't know it then, but we were starting one of the first ...

Discover how data, AI, and video are transforming B2B personalization to meet buyer expectations and drive success in 2025.

What are the primary job responsibilities of marketing operations professionals? Do those responsibilities vary by team and ...

Discover how AI is transforming product-content orchestration in B2B marketing, blending automation with human creativity for ...

Marketing automation has become essential for driving organizational efficiency and fostering collaboration across departments as businesses focus more time and resources on improving customer ...

Explore five key ways AI can improve B2B email marketing, from personalization to predictive analytics, enhancing engagement ...

More than 15 billion images have already been created using text-to-image AI tools since 2022, according to recent research from Everypixel. The report was based on an analysis conducted in August ...

MySpace, AOL, and Napster are the websites Americans miss most from the early days of the internet, according to a recent ...

Think you're a Marketing Whiz? Everyone thinks they're a whiz at marketing. You love to critique Super Bowl commercials, you've put up a web site with cool graphics, you know how to judge a good ...

People experience the world using four principal psychological functions—sensation, intuition, feeling, and thinking—according to Swiss psychiatrist Carl Gustav Jung, the founder of analytic ...

The newly released 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights that B2B brands are increasingly prioritizing content marketing, but the resources to support ...