Overall, IPG saw a year-over-year revenue dip of 2.9% in the third quarter, blamed on those “macro uncertainties” and shrinking ad spends in key sectors like tech and automotive.
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The recent announcement of the merger between two American agency giants, Omnicom Group and Interpublic Group (IPG), marks a significant moment in the global advertising landscape. If successful ...
IPG’s acquisition of Intelligence Node demonstrates once again how marketers are looking to provide full-funnel solutions to their clients. Earlier this year, Publicis Groupe acquired Mars United to ...
Omnicom announced it will acquire Interpublic Group (IPG) Monday morning, marking one of the biggest mergers in the history of the advertising industry if it goes through. The boards of directors of ...
The advertising industry is no stranger to seismic shifts, but the announced merger between Omnicom Group and Interpublic Group (IPG) has seemingly sent shockwaves through an already volatile $772 ...