The advent of neuromarketing—a subfield of marketing combining neuroscience and marketing—is at the forefront of this ...

This is the reason why neuromarketing has recently received extensive attention. The innovative approach merges neuroscience ...

Neuromarketing fills this gap by uncovering ... encouraging more consumer attention and commitment. Refine Digital Experiences: Eye-tracking and behavioural studies can help brands optimize ...

Because the vast majority of our cognitions, including decision making and emotional reactions, occur below the level of conscious awareness, Peter Laybourne and Dr David Lewis (from Neuroco, a ...

With Artificial Intelligence creeping into every fold of the digital universe, neuromarketing isn’t left behind. “Research shows that 85% of consumer decisions are made subconsciously ...

Middle Tennessee State University assistant professor of marketing Gaia Rancati takes pride in preparing her students for the fast-paced technological changes in the growing field, which is why she ...