From trying on sneakers in your living room to exploring a new car parked virtually in your driveway, AR wasn’t just a ...

As part of Campaign Middle East’s The Annual 2024 issue, we’ve rounded up the Top 20 integrated and digital campaigns that defined 2024. From eye-catching stunts to AI-generated variations, these ...

Mastercard has launched its winter spend and win campaign 2025, titled “Sail Beyond”..The campaign aims to promote digital ...

The ‘#FirstCallFortis’ campaign by Fortis Hospitals Mumbai is an impactful initiative aimed at emphasizing the healthcare ...

A new release from Promeo - a generative AI tool for marketing and design, looks to allow users to create high-quality ...

Former Obama adviser Van Jones warned the political class that the strategies they believed would win over the American people are woefully outdated. At the New York Times DealBook summit ...

prompting me to diversify my skills and embrace the emerging field of digital marketing. This shift started a more data-driven and adaptable approach to campaign strategy. During this time ...

The campaign, which is running for a limited time, also includes a digital film centered around New Year’s resolutions and ...

MUSCAT: The Ministry of Transport, Communications and Information Technology (MoTCIT) has launched a campaign titled “Digital Transformation: A New Reality,” aimed at advancing digital transformation ...

Quality creative is worth it. A TV ad reaches a finite audience, but digital video channels enabled the Emirates spot to be viewed more than 3.8 million times and earn 75,000 social shares within the ...