Google Ads has a new conversion goal that is in beta named "leads from messages." Conversion goals labeled as account default ...

There may be a bug impacting some Google Ads advertiser accounts that will quietly switch your campaigns to have broad match ...

Today’s machine-learning algorithms simplify labor-intensive tasks like bid management and lead scoring while simultaneously ...

Switching to conversion-based bidding in Google Ads may automatically change keywords to broad match, risking inflated ad spend and irrelevant traffic.

For two years, my team ran 54 Google Ads experiments in one lead gen (non-ecommerce) account, testing various features, including: This article delves into those tests, explaining the rationale ...

Adjust ad copy. Setting separate bid strategies. And more. Display campaigns on the Google Display Network (GDN) have a variety of targeting options that live under two main categories ...

10. Value-based bidding: Why it’s key to boosting your Google Ads Discover how this bid strategy can optimize your Google Ads ...

Online advertising is the fast-paced digital world, in which businesses hardly can handle the complexities of Google Ads ...