The nation’s leading isotonic beverage brand, 100Plus, has extended its longest-running sponsorship with the Badminton Association of Malaysia (BAM) for another four years until 2028 ... It’s about ...
Indian badminton appeared to regress in 2024, with its top players unable to win an international title. As the year drew to a close, PV Sindhu and Lakshya Sen won titles at the Syed Modi ...
As a result, Badminton Association of India (BAI) secretary general Sanjay Mishra recently said the federation in future could make the premier domestic event mandatory. Weighing in on the issue, ...
Many badminton stars announced their retirements from the sport this year. The year 2024 has been emotional for badminton fans, with several legends bidding adieu to the sport. Japanese fans, in ...