TikTok is highly influential and a channel that brands should be experimenting with. We look at how you can get started on ...

Collective Creator Marketing Power seeks to be a structural change in how brands connect with their audiences. To leverage ...

As brands seek to effectively reach target audiences, commerce media has emerged as a pivotal approach for driving sales and ...

Introduction The holiday season is now but approaching with lots of glee and gaming companies worldwide are warming up to get ...

AI, particularly generative AI (GenAI), will continue to reshape marketing strategies in 2025. This isn’t just about ...

The brand’s head of marketing tells afaqs! how the paints company marketed itself amidst new challenges within the category.

Hootsuite report highlights that the most successful brands will be those that integrate these three key social media trends ...

The new year is all about resolutions. Losing extra weight. Breaking bad habits. Saving more money. It’s the perfect time to ...

Marketers have an incredible opportunity to stand out by taking advantage of innovative, AI-powered solutions.

Modern travellers, digital travellers and increasingly demanding. These are some of the areas driving the transformation of ...

One local branding company, Holt Experiential, grew its workforce by 54% last year and rose from No. 8 to No. 3 on the list.

First-party data is information a company collects directly from its customers, through owned channels and touch points, with ...