All the latest on rebrands and design updates as well as in-depth analysis on brand identity and the strategy behind it. With an over 600% increase in marketing spend over the last seven years, ...

The B2B software firm beat the British Heart Foundation’s ‘Streams of (un)consciousness’ to take home the top prize.

With an over 600% increase in marketing spend over the last seven years, free-from bakery brand We Love Cake’s head of ...

Breast Cancer Now is on a mission to use its owned and shared channels “more holistically” to grow awareness and urgently” ...

The contenders have been whittled down from 16 to just two brands thanks to your votes. Those two brands are Workbooks and ...

From Oasis’s dynamic pricing to Jaguar’s rebrand, Mark Ritson shares his top five marketing moments of the year.

The insurer has launched three digital-first motor insurance products, specifically designed for the price comparison market.

With principal-based media – the process of media agencies purchasing media inventory and reselling it to clients at a higher rate – reportedly on the rise, some caution against it while others see ...

The B2B software firm beat the British Heart Foundation’s ‘Streams of (un)consciousness’ to take home the top prize.

Gamification, consistency and online engagement have paid off for brands this Christmas as Aldi and M&S tie for the favourite ...

Brands today have to balance competing needs: more digital content to drive engagement, but also more consistency to drive ...

AI in marketing is no longer just about automation – it’s about reigniting creativity and transforming how ideas come to life ...