Apple's commercial for the new iPad Pro tablet showing an industrial press literally crushing a TV, musical instruments, books and more prompted an angry backlash among many in Hollywood.

Apple’s new iPad Pro ad begins with the ticking of a mechanical metronome, which is a device used to help musicians keep track of timing. Then it cuts to a record player, and then finally to the ...

Apple issued a rare apology and admitted it “missed the mark” with its controversial iPad Pro ad, which featured creative tools such as a piano, books and paint pots being crushed.