Therefore, identifying System-2-oriented products is the first step when marketing for this type of thinking. Review your product portfolio with a decision-making lens. For example, if you ...

Product marketing and sales enablement teams share an ultimate goal: to help sales teams sell more. Each team has an important role in driving revenue. Product Marketing focuses on developing content ...

This is a long article, but gives a good overview of what the differences are between technical and non-technical products (first published in the CRC Handbook on Technology). The marketing of ...

While January might be “dry” for some, this conference cocktail served up six “Marketing Truths” to help guide my thinking for the year ahead. The product era of marketing is long gone ...