随着Nike即将在未来几天发布其2024财年第二季度财报,业内对这一运动巨头的复兴之路充满期待。在Elliott Hill于十月接任CEO后,Nike采取了一系列措施应对销售放缓的压力。面对高于预期的库存水平,公司决定实施深度促销策略,以此来调控库存,并减少如Air Force 1、Air Jordan 1和Dunk等流行系列在市场上的存在感。此举意在重置这些关键系列的需求,引导品牌回归正轨。
Nike’s annual Doernbecher ... options include Finnigan Moodey’s SB Dunk High from 2012 and 2019 ($1,000), Kenny Clegg’s Buzz Lightyear-themed Air Zoom Huarache 2K5 from 2007 ($520), Jaren ...
After two years of heavy retro buying, many consumers also have filled their closets with Jordans, Dunks, and Blazers ... At its 2017 investor day, Nike announced the Air Max 270.