今年 10 月,Nike 的新 CEO Elliott Hill 正式上任,不少玩家都期待着他的 “三把火” 能有效挽回球鞋产品的颓势。而就在刚刚,海外有消息公布了 Elliott ...
However, Nike has given us a list that uses statistics to illustrate what the sneaker community most wants, much as Sole ...
Previous Air Jordan 1 silhouettes inspired by the Chinese Zodiac Some of the Air Jordan 1 sneakers that were inspired by the ...
另外一大重点是 Nike 将解少包括 Air Force 1、Air Jordan 1、Dunk 等经典鞋款的发布频率,以确保这些流行鞋款的稀缺性,进而强化 Nike 的品牌形象,「这在短期内会产生负面影响,但我们正在从长期角度看待这一情况」。
随着Nike即将在未来几天发布其2024财年第二季度财报,业内对这一运动巨头的复兴之路充满期待。在Elliott Hill于十月接任CEO后,Nike采取了一系列措施应对销售放缓的压力。面对高于预期的库存水平,公司决定实施深度促销策略,以此来调控库存,并减少如Air Force 1、Air Jordan 1和Dunk等流行系列在市场上的存在感。此举意在重置这些关键系列的需求,引导品牌回归正轨。
Nike’s annual Doernbecher ... options include Finnigan Moodey’s SB Dunk High from 2012 and 2019 ($1,000), Kenny Clegg’s Buzz Lightyear-themed Air Zoom Huarache 2K5 from 2007 ($520), Jaren ...