As proponents of the drink predict it could become as ubiquitous as coffee, sales of matcha have achieved more than $10 billion in the US over 25 years, Eater reported. Industry experts say that ...
and then mixing whole tea leaves into water to drink dates back even earlier, to tenth-century China.) Today, with their proliferation in countless shops and grocery stores, matcha powders are not ...
Matcha’s new-found fame on TikTok and Instagram, coupled with a surge in tourism to Japan, has led to an unexpected shortage of the beloved powdered green tea. Several matcha stores in Japan ...