Avery, Jill. "Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending." International Journal of Research in Marketing 29, no. 4 (December 2012): 322–336. (Article was ...
The Centre for Analytics and Behavioural Change (CABC) reports that social media conversations about masculine, feminine, and LGBTQIA+ norms are mainly based on varying perceptions of 'acceptable ...