2. Work together to eliminate Sales and Marketing waste Wasted budget—and, worse, wasted time—results from a lack of focus that's based on a sound strategy backed by customer intelligence. How often ...

Emerging technologies, particularly artificial intelligence, and shifting consumer expectations mean that marketers must adapt.

Growth Marketing is an art as much a science, and more than that, its a necessity for any company wanting to make a dent in ...

Introduction The holiday season is now but approaching with lots of glee and gaming companies worldwide are warming up to get ...

A strong strategy that addresses the needs of both marketing and sales “comes down to laying the right foundation,” said Surrette, president of agency services at The Channel Company ...

Discover the benefits of social CRM and how it enhances customer relationships. Learn how crm software can improve social media strategy.

While competition for consumers' attention is fierce, text (or SMS) marketing is emerging as a powerful solution to boost ...

Chuks Collins started as a made-to-measure custom designer for private clients, and later began producing seasonal couture ...

With this year’s Black Friday sales reaching a record-breaking estimated $6.7 billion over four days, it’s no surprise 26% ...

This program serves as the preeminent A-to-Z strategy playbook for B2B marketing, sales, and growth-seeking professionals, unfolding in eight sequential modules, and is aimed at driving measurable ...

In this article, Anna explains the advantages of the product-led growth approach and shares best practices for working with ...