Sumit was working with Procter & Gamble when he made the observation that it took a kirana store owner almost 10-15 days to replenish the exhausted stock of branded products. So, for instance ...
The vision is to transform Gramin Kirana stores to Gramin Supermarkets where they have access to all the products in the city," VilCart Rural CEO, Prasanna Kumar C (CPK) said. The 10-minute ...
A similar scene unfolded at a nearby kirana store, where a customer hesitated to buy dishwashing liquid, citing better discounts online. These encounters are no longer isolated. Across urban India ...
India has an estimated 12 Mn Kirana stores ... them is pure O2O as the aforementioned organisations are product oriented and not store oriented. We are the ONLY multi-category and first store ...
And now, companies like Paytm and Mobikwik have gone a step ahead and joined hands with local kirana stores to expand their arms into semi-urban and rural areas. These are the areas that are ...
FMCG companies like Hindustan Unilever and Marico, too, can leverage the kirana store loyalty to push their brands as it brings new users as well as the chance to offer new products.