McDonald’s is teasing a collaboration between itself and the extremely popular Evangelion anime franchise. But while the ...

Need some help keeping that toxic coworker away from you? How about a boost for your love life? If so, you may want to check ...

TOKYO -- Despite the declining birth rate, the toy market in Japan exceeded 1 trillion yen (approx. $6.96 billion) for the first time in fiscal 2023, driven by "kidults" whom manufacturers are ...

Japanese high-tech toys, fusing advanced technology and "kawaii" culture, are booming, even in education and space exploration. Through a Chinese woman at a toy maker, we look at their global advance.

Revealed by McDonald's Japan, this collab comes with special Transformers-like figurines from the 1995 anime. McDonald's x ...

Toys R Us Asia is looking to nostalgia and contemporary trends to target Gen Z consumers who are spending more on toys amid ...

McDonald’s Japan revealed that the new Evangelion collaboration involves Eva Unit toys that transform into burgers, fries, and drinks.

The domestic toy market reached 952.5 billion yen ($6.8 billion) in fiscal 2022, an amount not seen since fiscal 2001 when the collection of comparable data started, according to the Japan Toy ...