You need a holistic, integrated, cohesive marketing strategy that connects ... create a realistic plan that is specific to ...

Deighton, J. A. "The Concept of Integrated Marketing Communications." In The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications ...

This title is available on our Higher Education website. Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these ...

The Certificate in Social Media Marketing is designed for people like you desiring the skills to use social media platforms in the creation of an integrated marketing plan. You will establish a ...