Understanding And Making Use Of The Mysterious Organic Traffic Boost With Paid Google Ads
A lot of people assume that Google Ads give advertisers a secret organic boost. Google denies this, and their algorithm doesn ...
How each Google Ads bid strategy influences campaign success
Even experienced PPC advertisers can struggle with bid strategies in Google Ads. There are over half ... lose track of when to use what. Each bid strategy gives Google’s systems a different ...
Google Ads For Performance Max Brand Control Adds Shopping Ads Override
Google Ads added a new brand control override for Performance Max campaigns that lets you override the exclusion for Shopping ...