Even experienced PPC advertisers can struggle with bid strategies in Google Ads. There are over half ... lose track of when to use what. Each bid strategy gives Google’s systems a different ...

But for others, product-based, keyword-focused campaigns aren’t necessarily your best strategy. We inherited the Google Ads account of a new B2B client, for example and all of their campaigns ...

Google Ads added a new brand control override for Performance Max campaigns that lets you override the exclusion for Shopping Ads. The check box is under the brand exclusions section and reads ...