Today's marketers should apply predictive analytics at every stage of the customer journey, from raising awareness, to educating prospects, to completing the transaction, to enhancing customer service ...

Dig deeper: What marketers should know about customer journey analytics In helping develop Amazon Pinpoint and its analytics features, the insights gained from my patents were instrumental in ...

which can help you get a better picture of how your various campaigns are affecting your customer conversion journey. Some Google Analytics users used the measurement protocol in UA, which allowed ...