As a senior professional, your executive summary should capture attention instantly, ideally within a few brief, powerful sentences. This section is not the place to recount your entire career ...

So the executive summary, or statement of purpose, should succinctly encapsulate your reason for writing the business plan. It needs to tell the reader what you want and why, right up front.

Learn more about our process and partners here. An executive summary of your marketing plan gives a brief overview of how you intend to reach your target audience and drive conversions. Here's what ...