So the executive summary, or statement of purpose, should succinctly encapsulate your reason for writing the business plan. It needs to tell the reader what you want and why, right up front.

You should create a new marketing plan, and thus a new summary, when there are updates to your products, services or technologies, or any significant changes in your market and competition. For ...

The executive summary, or statement of purpose, succinctly encapsulates your reason for writing the business plan. It tells the reader what you want and why, right up front. Are you looking for a ...