This is the reason why neuromarketing has recently received extensive attention. The innovative approach merges neuroscience ...

This intersection is especially apparent in neuromarketing—a field combining neuroscience and marketing to understand consumers' decisions. During a recent conversation with Erin Magennis ...

Neuromarketing tools such as eye tracking, facial coding, and functional magnetic resonance imaging can bridge the gap ...

Because the vast majority of our cognitions, including decision making and emotional reactions, occur below the level of conscious awareness, Peter Laybourne and Dr David Lewis (from Neuroco, a ...

Middle Tennessee State University assistant professor of marketing Gaia Rancati takes pride in preparing her students for the fast-paced technological changes in the growing field, which is why she ...