Your GTM strategy starts with your product. The most efficient customer acquisition comes from users who love your product so much they share it with others. That’s a viral coefficient—the rate at ...

Melissa Houston covers financial issues that affect women in business. Creating a business plan is a critical first step for any entrepreneur. Knowing how to start a business plan will help you ...

Creating a thoughtful, complete business plan is a big challenge—and absolutely essential for raising capital, recruiting employees, advisors, and board members. More importantly, it helps you gain ...

A well-written business plan should include details about your business's goals, products or services, and finances. Many, or all, of the products featured on this page are from our advertising ...

Here's how to create an effective marketing plan for your business. A focused marketing plan sets two goals. The first is to ...

Master the art of the one-page business plan. Save time, stay focused, and achieve your goals with this essential 2025 guide.

Featuring Dev Patnaik and Brady Bates, co-authors of the recent HBR article, “Creating a Post-Pandemic Business Plan.” Patnaik is CEO of Jump Associates and an adjunct professor at Stanford ...

By acting as a digital assistant, AI can help entrepreneurs draft business plans efficiently, allowing them to focus on ...

Porter, Michael E., Mark R. Kramer, Kerry Herman, and Sarah McAra. "Nestlé's Creating Shared Value Strategy." Harvard Business School Case 716-422, November 2015. (Revised October 2017.) ...