Insights on how to build a powerful personal brand from visionaries and change makers in the food and sustainability space.

Successful brands engage audiences with authentic storytelling, shared values, and emotional resonance to create lasting ...

A strong brand provides a foundation that enhances all other marketing efforts, builds loyalty and creates long-term business ...

Each of these companies evokes very clear emotions and ideas. You know exactly what to expect from each. BMW is “the ultimate driving machine.” Apple sells stylish, hip computers and products.

David Paul Morris / Bloomberg via Getty Images Many business owners make an effort to create a brand for their businesses. A brand represents the impact or lasting impression from all that is seen ...

No matter what you are involved in, whether it’s building a professional sports team or creating a gaming channel, having an ...

Understanding the power of branding and following this guide will help you position your startup for success and stand out ...

Consumers love brands because they offer an extra value—that is, one in addition to the core product or service. That value becomes the major motivation for consumers to buy or use the product. From ...

The reality is that personal branding matters because people trust well-established personal brands over less-established ones. Naturally, then, professionals (B2B or B2C) often invest in creating a ...

KFC is joining Taco Bell and McDonald’s in creating a new brand. But such moves are risky, especially when the primary ...

All the more reason to take the necessary precautions to protect that great brand once it does exist. In this NH Business Review webinar, attendees will get a crash course on creating a powerful brand ...