The upcoming year will be pivotal for the sneaker industry - especially Nike and Jordan Brand. While no company will ever dethrone the iconic American sportswear brands, they can continue to chip ...

These shoes ... Nike signed an unproven MJ to a five-year deal worth more than three times the richest contract at that point. But that wasn't the only unusual decision Nike made while launching ...

It has been almost four decades since Chicago Bulls shooting guard Michael Jordan changed the game forever with his first signature sneaker. Over the years, the Air Jordan 1 has been reimagined in ...

The Air Jordan 3 became a crucial crossroads for Jordan and Nike. Enter Tinker Hatfield. Today, he's known as the architect of modern sneaker design. Back then, he was known for innovating Nike's ...

When a still young and upstart Nike, best known for its track & field shoes, signed a young basketball talent out of North Carolina, little did they know where the world would take them.

At the top of the sneaker game, two iconic brands are facing off: Kanye West’s Yeezy line with adidas and Nike’s Air Jordans. In many ways, it’s a David and Goliath story, as the greatest ...