Defining strong brands; how brand images drive brand equity. Ever since David Ogilvy focussed attention on the concept of brand image in the 1950s, marketers have struggled to come to grips with the ...
Having a top selling brand is important to any business. Creating that image and ensuring your customers go along with it is crucial. Evan Davies tells the story of how Sunny Delight was created ...
community images and brand images. Together, these images play a significant role in establishing the University’s vision of ”with the power of knowledge – for the world”. Every image shown by the ...
Higie, R., and G. Zaltman. "Using the Zaltman Metaphor Elicitation Technique to Understand Brand Images." In Advances in Consumer Research, Volume 21, edited by C ...