Brand equity expresses the value of a brand to consumers beyond strictly physical assets, and as a commercial property. Defining strong brands; how brand images drive brand equity. Ever since David ...

Having a top selling brand is important to any business. Creating that image and ensuring your customers go along with it is crucial. Evan Davies tells the story of how Sunny Delight was created ...

Higie, R., and G. Zaltman. "Using the Zaltman Metaphor Elicitation Technique to Understand Brand Images." In Advances in Consumer Research, Volume 21, edited by C ...

Miami University's brand extends far beyond the logos, wordmarks, symbols, and images seen throughout our marketing and communications materials. The brand is a complex system driven by the emotions ...

Image style and categories The image environment of the University of Helsinki can be divided into four categories: topic images, science images, community images and brand images. Together, these ...