Google search ads operate on a pay-per-click model in which, to display your ads, you bid on keywords. An optimized bid strategy ensures your ad appears to the right audience without overpaying.

Even experienced PPC advertisers can struggle with bid strategies in Google Ads. There are over half a dozen options, each serving different objectives and use cases. You can easily lose track of ...

Plus, learn about all of the automated bidding strategies and options available ... A Shared Budget option is also available in both Google Ads and Microsoft Advertising. Available from the ...

For two years, my team ran 54 Google Ads experiments in one lead gen (non-ecommerce) account, testing various features, including: This article delves into those tests, explaining the rationale ...

Google Ads has a new conversion goal that is in beta named "leads from messages." Conversion goals labeled as account default ...

Today’s machine-learning algorithms simplify labor-intensive tasks like bid management and lead scoring while simultaneously ...

Adjust ad copy. Setting separate bid strategies. And more. Display campaigns on the Google Display Network (GDN) have a variety of targeting options that live under two main categories ...

There may be a bug impacting some Google Ads advertiser accounts that will quietly switch your campaigns to have broad match ...

10. Value-based bidding: Why it’s key to boosting your Google Ads Discover how this bid strategy can optimize your Google Ads campaigns for the most valuable actions and overall profitability.